ICOM Strategic Plan 2001 - 2007

Strategic Plan 2001 - 2007 adopted by the ICOM General Assembly on Friday 6th July 2001 in Barcelona (Spain).

5.3 Objective 3: ICOM achieves a dynamic, supple and consistent framework for communications and advocacy on behalf of museums internationally.

The anticipated results in accomplishing this objective during the period 2001-2007 are:

  1. ICOM implements an effective and proactive Communications Policy.
  2. ICOM ensures broad, effective, and up-to-date use of electronic communications throughout the organisation.
  3. ICOM, through its own and collaborative efforts, expands the profile of cultural and natural heritage initiatives internationally.
  4. ICOM facilitates electronic networks for discussion and exchange of information among members.
  5. ICOM promotes active use of ICOM-L and, if appropriate, other specialised Web discussion groups, for specific tasks to be accomplished or specific themes/subjects to be explored, utilising more informal styles of communication and fast feedback possible today.

Action Plan for Strategic Objective 3

ACTION RESPONSIBLE START DATE
1. Promote the revised ICOM Code of Ethics as the international standard for museums' ethical orientation and conduct (R25; Tool Box, S XV, 4,5,6; S XVI, 4 [f]). Executive Council, Secretariat, (in concert with ICOM Ethics Committee) 2001

2. Review, redraft and condense the ICOM Statutes.

 Executive Council, Advisory Committee, General Assembly 2001
3. Identify the information technology and expertise needed to support ICOM's across-the-board communications strategies (Karp/Will Reports), and ensure that ICOM has appropriate skills and access to these, as required (R18, R19). IT Consultant, Secretary-General 2001

4. Based on the Publications Policy, undertake an in-depth review of ICOM's publications strategy and products, with a view to ensuring relevance, diversity of access, and cost effectiveness (R18, R20).

Secretariat, Secretary-General 2001

5. Undertake a review of the effectiveness and efficiency in extending the recognition of additional languages (beyond French and English) as official languages of ICOM; present concrete recommendations.

Secretariat, Executive Council, Treasurer, Advisory Committee

2001
6. Drawing on the Communications Policy (1.4), develop communications strategies that emphasise proactive approaches to topics and issues that are central to ICOM's mission and to the activities of museums world-wide (R25; R21, R24). Secretariat, Executive Council (Working Group - with focus group advice from Advisory) 2001

7. Undertake a representative assessment of ICOM members' electronic capacities and potential in order to gain a quantifiable understanding of how ICOM can best communicate with them electronically, and a timetable of access viability. As warranted, develop an action plan to maximise the use of electronic communications between ICOM and its members (R16, R17).

 Secretariat; external consultant, Executive Council 2002
8. Develop a profile of ICOM's members to assist in membership development and in marketing/sponsorship (R7, R8, R9). Secretariat, external consultant 2002
9. Conduct research into interest in an on-line Directory of ICOM members, for restricted access (R16; note R12). Implement if viable. Secretariat, external consultant 2002

10. Investigate options for media sponsorship of ICOM projects that have a 'public' profile, and the cost/benefit of seeking paid advertising in ICOM publications (R49, R50; Tool Box, S XIII).

Investigate opportunities for the co-publishing of ICOM News.

Secretariat, proposed ICOM Finance & Resources Committee 2003
11. Using the example of the AFRICOM electronic network, identify additional opportunities and funding that can facilitate the acquisition of electronic networks, access and skills for ICOM members (R16). Secretariat 2003
12. Evaluate the effectiveness of the ICOM-L discussion list, with a view to improving it and to determining if additional Web-based discussion groups on ICOM's central topics are viable and useful (R16, R24; Tool Box XVI, 4 [c] & [d]). Secretariat, IT Working Group 2004

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